Embrace After Birth began with Katherine Scalf in January 2012, as she saw an unfulfilled need for those prospective moms looking for a natural way to avoid the baby blues. She became trained and certified with PBi, and encapsulated approximately 100 placentas that first year. With another family business seeking her attention as well, she sold her business to Amy Adams, who was already a member of the local birth community as a leader with the active La Leche League of Southern Indiana group. Amy apprenticed under Katherine for six months while training with PBi, and began taking her first clients solo in May of 2013. In the summer of 2015, postpartum doula (and PBi-trained placenta encapsulation specialist) Clare Olberz was added to the team! In the summer of 2017, Carrie Vessels, a homebirth mama and advocate for better postpartum care for all moms, came on board after she trained with Placenta Benefits and apprenticed underneath Amy for seven months. All of the administrative duties of the business are handled exclusively by Carrie now. Together, we are Louisville's placenta experts, and are dedicated to providing the best of care and resources to mamas so that their postpartum period is a smooth and happy transition.